Internationalization

Internationalization happens when a company decides to make business in a different country from that where it was originally established and wishes to benefit from the legal, tax, financial, cultural, and operational environment in that location. Braver is a leader in structuring internationalization projects.

Companies that operate overseas, in addition to the knowledge they absorb, are exposed to the need for excellence frequently imposed by international competition. They also diversify the business risk and increase revenue generation capacity.

Naturally, the decision of internationalizing goes through a process of understanding the structure available in the organization, no matter the company size, defining the objectives of the internationalization, understanding the risks (and capability of dealing with them) and long-term expectations.

Internationalization goes far beyond trading products and services abroad. It is often associated to a desire, in the organization, of being in a certain market, to either understand the business environment, acquire strategic inputs or add value to the brand.

By structuring a long-term multidisciplinary project, we prepare organizations in various segments for internationalization. The projects are important as they stimulate the reflection, by the top management, and lead the activities with a productive and consistent logic.