International Marketing

International Marketing is key in the strategy of an organization aiming at internationalization. It is possible, with it, to map the culture and consumption behaviour of products and services, in different markets abroad, as well as market trends and specificities in such territories. International marketing guides extraterritorial corporate strategies.

The process of commercialisation of a product abroad may be carried out in several different manners (partnerships with local companies; franchising, acquisitions, mergers, or incorporations, etc.). Some do not require direct international marketing investments. However, when the organization intends to explore its brand overseas (B2B or B2C) and establish itself as a player in its segment, it needs to rely on international marketing as part of its strategy.
​​​​​​​
With advanced international tools, Braver monitors, follows up, and supervises different niche markets abroad. The result is an accurate reflection on competition, consuming public of the product or service, business cycle, traded volumes in different overseas territories and, finally, introduction to potential regular buyers. From that strategic movement, we draw your communication plan and your commercial strategy abroad.