Plant-based eating as one on the top trends driving the food and beverage industry. With third of the population actively reducing their meat consumption, the demand for plant-based products is rapidly growing in 2019.

Counteracting the meat and dairy industries commodity boards, non-profit organizations are emerging to support plant-based choices by promoting education, research, and entrepreneurship in the plan-based field.

The advances in research and technology has made it possible for plant-based alternatives, like soypeas, and nuts, to taste like dairy milk or cheese, or even like meat.

Plant-based burgers available on the market today are on par with meat-based burgers in terms of flavor, satiability, and texture, while being more sustainable and ethical.

More and more restaurants are expanding and improving their plant-based range to satisfy vegans and the vegan-curious, while leading brands and supermarkets plant-based offerings are proliferating at exponential rate.

  • McDonald’shas started selling McVegan
  • Sales of vegan foods in America in the year to June 2018 rose ten times faster than food sales as a whole.
  • Giant food firms are clambering onto the bandwagon, creating vegan lines of their own, buying startups, or both.
  • Tyson Foods, a meat behemoth, has a five percent stake in Beyond Meat, which sells meat-free patties to TGI Friday’s, a restaurant chain.

Charity Veganuary – which supports people as they try a vegan diet throughout January – has said 2019 will be its biggest year yet, with an estimated 300,000 people set to take part. Speaking about why veganism is on the rise, Rich Hardy, Head of Campaigns at Veganuary, said: “Put simply – visibility! No longer a counterculture, ‘vegan’ is now a word we see and hear everywhere – in shops and restaurants, in people’s conversations on the streets, and in newspapers and magazines. It’s not publicity or a short-term trend.

There’s substance to its rise and that gives it credibility. Any movement or venture has to reach critical mass to carry on and succeed. Seems that veganism has reached that point and is now firmly on its way to the mainstream.

Preventing the exploitation of animals is not the only reason for becoming vegan, but for many it remains the key factor in their decision to go vegan and stay vegan.

Well-planned vegan diets follow healthy eating guidelines and contain all the nutrients that the bodies need. Both the British Dietetic Association and the American Academy of Nutrition and Dietetics recognize that they are suitable for every age and stage of life.

Some research has linked vegan diets with lower blood pressure and cholesterol, and lower rates of heart disease, type 2 diabetes and some types of cancer.

The global vegan meat market is set to surpass US$6.5 billion by 2026. It is also expected to register a rapid growth, with a compound annual rate of 7.6 percent in 7 (seven) years.


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