The foreign trade is naturally associated to globalization. And sustainability reinforces the importance of using resources responsibly, so as not to cause depletion or shortage. The question here is – how to expand a country import and export capacity and powerfully integrate it to globalization, without compromising the quality of life for next generations?

In 2017, Brazil reached a 1.2% share in the world trade. It means that there is a huge opportunity to improve Brazilian company’s competitiveness and expand country’s performance overseas.

At the same time, Brazil has a business culture of immediatism, less methodological and quite unproductive. According to the Conference Board, an American organization that brings together companies and researchers, you need four Brazilian Professionals to reach same productivity than one American. Despite of macroeconomic aspects, such as infrastructural, slow investment in innovation and science and low level of education, are the fundamental behaviors of the Brazilian stationary. Perhaps, those statistics also explain the very few adherence of the SME (small and medium sized entrepreneurs), people that represent almost 30% of GDP, on international business.

The program “Brasil Mais Produtivo” (in English: “More Productivity for Brazil”), coordinated by the MDIC – Ministry of Industry, Foreign Trade and Services, is a governmental initiative that counts with the private sector contribution and, that aims, to increase the productivity processes of industrial companies with fast, low cost and high impact actions. In addition, the National Plan for Exporting Culture – PNCE, promises to expand the number of companies that export products and services. Actions that recognize the backwardness of the country in the world trade and corroborate the need of moving.

While investing in technology and fostering a more open business culture are critical, aligning sustainability with corporate practices is just as important to avoid depleting resources for the next generations.

  • Wal-Mart opened more shelf space for sustainably grown products and cut 20 million metric tons of greenhouse gas emissions from its supply chain.
  • Ford will invest $ 11 billion by 2022 in electric cars. There will be 40 electric or hybrid models in the coming years.
  • PepsiCo has demanded a better accounting of its greenhouse gas emissions from its orange producers.
  • GE recently announced the largest purchase of electric vehicles in history. There were 25 thousand cars.

Companies that push other companies toward sustainable practices generate real results. Innovation creates opportunities and inevitably leads to an environmentally sound future. In addition, professionals working in companies that invest in sustainability tend to better visualize the impact of their tasks on society and not only believe but also promote their employers spontaneously.

Sustainable management, in any perspective, emerges as a very smart way to stabilize and prosper businesses, even to the most skeptical profiles.

Integrating sustainability and international trade is possible and should be part of every organization’s business model. The concept of sustainability, when inserted in the corporate guideline, transforms the company and inspires the productive chain. Good practices of governance, compliance, social responsibility, diversity, are all part of an ethical and healthy environment.

As a corporation, we introduce sustainability techniques to every international project we structure and manage. We are pioneers in the exploration of this theme within foreign trade as an integrated value proposition. Get to know Braver Corporation and the outstanding results we can generate for your business. Come to Braver.

Author

Braver is a world-class foreign trade and international affairs company based in Sao Paulo, Brazil. We are pioneering in applying the concept of sustainability to foreign trade projects. We offer high-quality premium products and services all over the world.